The Challenge

Create an interactive vending platform able to capture customer interaction and behavior, display marketing and advertising content, and provide related premium digital downloads.

The Approach

Combine a large capacity vending machine with touch screen technology, bluetooth, video, and a network connection. Include downloadable premium rewards, including new songs from hit artists, apps, and games.

The Result

The large format U-Vend platform was introduced at the Olympics in China, allowing VIPs to download custom screen savers and ringtones via bluetooth.

Our team won a Gold Lion at Cannes for the work.

After the Olympics, an ad-driven version was placed in Disney resorts and Simon malls, and our team led the design and development of a second touch screen platform—the Freestyle machine, with a smaller display—to replace fountain drink machines in restaurants.