Uvend Touch Screen Vending Platform

Role: Technical Lead

Team lead, technical architecture, technical development, animation, middleware, testing, documentation, stakeholder management.

Role: UX Lead

UX design, information architecture, UI design and development, documentation, stakeholder management.

Awards: Cannes Gold Lion

Our team at Sapient won a Gold Lion in Design for the work.

The Challenge

Create an interactive vending platform able to capture customer interaction and behavior, display marketing and advertising content, and provide related premium digital downloads.

The Approach

Combine a large capacity vending machine with touch screen technology, bluetooth, video, and a network connection. Include downloadable premium rewards, including new songs from hit artists, apps, and games.

The Result

The large format U-Vend platform was introduced at the Olympics in China, allowing VIPs to download custom screen savers and ringtones via bluetooth.

 

Our team won a Gold Lion at Cannes for the work.

After the Olympics, an ad-driven version was placed in Disney resorts and Simon malls, and our team led the design and development of a second touch screen platform—the Freestyle machine, with a smaller display—to replace fountain drink machines in restaurants.