Store of the Future
Role: Creative Lead
UX design, illustration, storyboarding, architectural rendering, pitching and presentation, video development
The Challenge
Deloitte wanted to design and build a Store of the Future, with a raised client lounge for employees and clients to experience and observe the latest emerging technologies in a real environment.
The Approach
Starting with quick sketches to get everyone moving in the same direction, I used a loose watercolor style to incorporate UX designs into the existing physical environment. Finally, I designed and animated interface designs into the watercolor in Adobe After Effects.
The Result
The final presentation was accompanied by a 3 minute movie trailer with music and voiceover, moving through architectural renderings in watercolor as augmented reality interfaces changed in the background.